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Tea marketing experiences of Japan

   2/15/2006

There are eight main kinds of tea, which called Sencha-Fukamushicha (the most popular tea in Japan), Bancha; Houjicha; Genmaicha; Gyokuro; Matcha (Tencha) are frequently used in festivals; Tamaryokucha (Guricha) and Kamairicha. Japan tea association includes 2000 members, who involve in dissemination of tea benifits, tea making methods and processing different tea products, etc through training courses and developing manuals with simple and lively graphic and pictures easy to understand. Japan has produced different products from tea such as food, cake, candy, canned and bottled drinking and tea flour, etc. Additionally, in order to attract more citizen classes to use tea, tea trademarks are printed on other products such as socks, clothes, towels and souvenirs. Shizuoka province only (producing 60% of Japan tea outputs) has a tea museum, where 90 kinds of tea from 30 countries are displayed (Thanh Tam tea from Vietnam is also displayed in this museum). Visitors can taste different teas and can scrutinize teapots from different countries in this museum. Especially, if visiting Chinese, Turkish and Nepalese tearooms, visitors can watch tea-making process by Japanese women and taste tea under the Japanese custom to receive guests. From Japanese experience, should Vietnam functioning agencies such as Ministry of Agriculture and Rural Development, Ministry of Trade and Vietnam Administration of Tourism consider to design tours to Vietnamese tea growing areas to make Vietnam tea an attractive destination for visitors from different countries in the world. For further information please contact: Ho Thi Minh Chau, Principal Expert International Cooperation Department Tel: 7332205 Mobile: 0913 363 799

ICD-MARD
2/15/2006

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